Brandy
Why Toys R Us Bought Pickleball
15:14
The Pickleball Finals in San Clemente had a title sponsor nobody expected... Toys R Us.
Parent company, WHP Global, didn't pick this matchup by accident. Pickleball is the fastest-growing sport in America, and the audience sitting courtside is the exact demographic that buys toys for someone else: parents, grandparents, gift-givers with disposable income and active kids at home.
In this…