Brandy
Starbucks + Chipotle? When Growth Dilutes Your Brand
20:43
More options don’t always give customers more reason to choose you.Reports that Starbucks explored buying Chipotle sparked a bigger question: when does expanding your business strengthen your brand, and when does it dilute what customers know you for?In this episode of Brandy, Reilly Newman explores how acquisitions, new services and menu additions can change a brand’s meaning. From Starbucks’…