Brandy
The Logo Trap: What Harvard's Logo Study Got Wrong
19:42
Harvard Business Review studied 597 logos and declared a winner, but we're not buying it.
In this episode, rebranding experts, Reilly Newman and Scott Saunders unpack why HBR's descriptive vs. non-descriptive framing is a useful starting point and a misleading endpoint.
Yes, descriptive logos can aid recognition and brand processing. But collapsing logo strategy into a binary choice ignores…