Brandy
Just Do It: Why Words Shape Brand Strategy
21:46
Brand strategy is language.
Most founders underestimate the power of words.
But the right phrase can shape perception for decades.
Why do certain slogans stick in our heads? Why do jingles become cultural memory? And what does that reveal about brand strategy?
In this episode of Brandy, Reilly Newman and Scott Saunders explore the strategic power of language in branding and why the words a…