Brandy
The Empathy Bait: AI Grifters Are Weaponizing Trust (And What It Means for Your Brand)
12:34
AI-generated avatars are flooding TikTok, posing as struggling small business owners who are actually selling dropshipped products at 300%+ markups. One account's viral video racked up 6.5 million views, with viewers believing they were supporting a real small business.
On this episode, Reilly Newman and Scott Saunders are breaking down what's happening and why it matters for every founder and…