Brandy
What Is Blanding? The Rebrand Trap That Kills Companies
20:47
Most brands don't die from bad design. They die from becoming indistinguishable.
Blanding is what happens when a brand strips away everything that made it recognizable (the personality, the heritage, the visual distinction) in pursuit of looking cleaner, safer, or more modern. The result is a brand that's easier to compare than to choose.
In this episode, Reilly Newman and Scott Saunders break…