Brandy
Why Slim Jim Lost a $12 Billion Market It Invented
28:58
With meat sticks at every store now, what happened to Slim Jim?In the 1990s, Slim Jim was everywhere. MTV. ESPN. WWF. Disney Channel. Randy "Macho Man" Savage shouting "Snap into a Slim Jim!" The brand was loud, it was everywhere, and it owned the category. Now the shelves are full of Chomps, Archer, and even Kirkland's clean-label alternative leaving Slim Jim as a memory of what a category king…