Brandy
Why Rebrands Fail: How to Evolve Without Losing Customers
30:31
What makes a rebrand turn customers away? And how do you evolve your business without losing what people already love about it?In this episode of Brandy, brand strategist Reilly Newman explores the psychology behind rebranding, customer expectations and brand loyalty. Drawing on Cracker Barrel, Jaguar and Gap, he examines how changing familiar associations can put customer trust at risk, and…