Brandy
They Ruined the Booty: Why Themes Are Your Brand Experience OS, Not Decor
25:09
Most brands don't choose their theme... their category chooses it for them.
In this episode, rebrand experts Reilly Newman and Scott Saunders break down why brand themes aren't decoration; they're the operating system behind every distinct brand experience. And when you abandon them, you pay for it on the shelf.
From Pirate's Booty's rebrand mistake to Liquid Death's category-defying…