Brandy
What Y2K Is Really Telling Brands About How Consumers Buy
16:28
BMW is putting movie ads on the dashboards of $80,000 cars. Founders are buying keyboards that sound like typewriters. Target is selling Y2K fashion drops. And somehow these things are all the same story....
In this episode, Reilly Newman and Scott Saunders unpack why the Y2K trend has taken over fashion retail and why it has almost nothing to do with clothes. What's actually happening is a…