Brandy
Strategy vs. Positioning: Why You're Doing Them Backwards
28:07
Frustrated why the market still doesn't see your business the way you want to be seen?
The problem isn't the execution. It's the method.
In this solo episode of Brandy, Reilly Newman breaks down the real difference between brand strategy and positioning (two terms that get used interchangeably and mean completely different things.)
After 15 years of working inside brands and building company…