Brandy
The Hidden $215M Brand Strategy Behind Starbucks, Gift Cards, and Trust
18:39
Gift cards seem simple... but they reveal something profound about brand trust, psychology, and power.
>> Get the Award-Winning Book (Brandy): BrandyBook.us
In this episode of Brandy, Reilly Newman and Scott Saunders unpack how Starbucks generates over $215 million annually from unredeemed gift card balances, why consumers forget to use gift cards in the first place, and what this tells us…