Brandy
When to Actually Rebrand (And When Not To)
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Hello Q3! Every new quarter, founders feel the itch to rebrand, but boredom isn't a strategy.
Rebranding experts Reilly Newman and Scott Saunders of Motif Brands break down the real difference between brand adaptation (constant, healthy) and a true rebrand (rare, evidence-driven) with the inclusion of the four signals from Motif's Brand Deficit™ model that actually justify a real…