Brandy
Nazis, Caffeine, Energy Drinks, and Starbucks
20:41
Starbucks didn't enter the energy drink market. They were already in it.
Reilly Newman and Scott Saunders break down the caffeine arms race (Starbucks, McDonald's, Panera, Celsius, Red Bull, Dutch Bros, and more ) as they make the case that brand equity determines which brands belong in a new category and which ones are just chasing a trend.
They trace caffeine's strange history from a WWII…