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Open Market

Joe Zappa & Eric Franchi

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

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Episodes

120 episodes

  1. Episode 120: How to Go “Gen X Viral” in Adtech with Aperiam Ventures Partner Eric Franchi and Sharp Pen Media CEO Joe Zappa 44:03
  2. Episode 119: Can Substack Build a Better Ad Business? Dan Robbins, Head of Brand Sponsorships at Substack joins Open Market 33:32
  3. Episode 118: Everyone’s Agentic Now. What’s Actually Changed? | Adgentek CEO Frank Sinton & President Paul Harrison 43:50
  4. Episode 117: OpenAds CEO Steven Liss & CTO Michael Bishop on AI Ads, CTV, and “Taste Slop” 46:48
  5. Episode 116- Mediaocean AI Ventures: Bill Wise and Guy Kuperman on Adtech’s Next Wave 31:07
  6. Episode 115 - Founder and CEO Jared Siegal on Risk, Resilience and Building Aditude 46:05
  7. Episode 114- 3 Italians walk into an adtech podcast- CEO & Co-Founder Joe Marino of Ribeye 42:50
  8. Episode 113 Joe Zappa on What Happens When Sales Breaks Delivery 24:07
  9. Episode 112 How Not to Get Screwed on Your Startup Exit with Allie Colman of Aprio 44:23
  10. Episode 111 Rebuilding the DSP: Transparency, Control and the Future of Programmatic with Tuple Founder & CEO Doug Lauretano 30:32
  11. Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie 35:18
  12. Episode 109 with Adam Singer- VP Marketing of AdQuick 31:05
  13. Episode 108 with Heather Macaulay of MadConnect.ai 39:13
  14. Episode 107 Gigico.ai CEO and founder Adam Epstein 53:04
  15. Episode 106 James Borow GM of Universal Ads at Comcast 40:08
  16. Episode 105 with Rio Longacre and the influence of AI in Adtech 47:34
  17. Episode 104: Myles Younger on Enterprise Sales, AI Training and the Future of Media 45:11
  18. Episode 103 Branchlab Co-Founder and CEO Josh Walsh 34:55
  19. Bringing Performance Audio to the US with Audion CEO Arthur Larrey 37:54
  20. Eric sits down with Aaron Goldman, CMO of Mediaocean 43:00
  21. The Next Era of Adtech 33:38
  22. MadConnect CEO Bob Walczak on the Publicis-LiveRamp Deal and the Future of Adtech M&A 34:21
  23. Joe on the No. 1 Trick to Adtech Messaging 22:11
  24. Shane Shevlin of Bedrock Platform on the World's First Containerized DSP 25:57
  25. Ibotta CRO Chris Riedy on Evolving from Founder-Led Sales to a Sales Machine 44:57
  26. Corey Ferengul on the 6 CEO Personas from Startup to $500M in Revenue 39:30
  27. Consumable CEO Mark Levin on Bootstrapping a Big Audio Business 28:55
  28. Eric Interviews Joe: The Sharp Pen Story and CEO Evangelism 34:12
  29. Marketecture CEO Jeremy Bloom on the New Adtech Media 47:12
  30. Does the SaaSpocalypse Apply to Adtech? With Viant’s Tim and Chris Vanderhook 49:13
  31. Recast CEO Michael Kaminsky on Attribution Myths and Analytics Entrepreneurship 37:40
  32. Graphed CEO Cody Schneider on an AI-First Approach to GTM 47:15
  33. How We Use AI Daily 39:33
  34. How to Organize an Advertising Event with Marketecture CSO Sam Khoury 34:16
  35. The Advertising Event Guide: Which Ones Actually Matter? 31:56
  36. Who's Afraid of Adtech? 23:31
  37. Gigi CEO Adam Epstein on Building a Verticalized AI Agent for Advertising 39:44
  38. tvScientific-Pinterest Takeaways 22:55
  39. 4 Steps to Crush 2026 as an Adtech CEO 26:13
  40. Luck, Alex Karp, and How to Create a Category 31:28
  41. Solving CTV Economics with Transmit CPO Scott Young 29:37
  42. OpenAds’ Steven Liss on Which AI Advertising Pitches Are Landing 36:23
  43. Eric on Fundraising Dos and Don’ts 34:30
  44. Agency Exec Jay Friedman on the AI Plays CMOs Care About 36:03
  45. Why You Need a Customer Advisory Board 19:53
  46. Shopsense President Bryan Quinn on Content-to-Commerce and Partnering with TTD 32:32
  47. Lessons from BOK and Other Marketing Tips 33:58
  48. Scope3 COO Anne Coghlan on the AdCP Launch and Agentic Advertising 39:13
  49. IAS Predictions, SMB Ambitions, and AI Bets 33:18
  50. Shiv Gupta on How to Build a Modern Adtech Salesforce 45:36