Stellar Work
#56 Derek Borthwick On The Psychology of Selling
56:12
Summary
In this episode, Ben sits down with Derek Borthwick — sales expert, bestselling author, and founder of Power2Mind — to talk about what actually makes people buy. Spoiler: it's not your pitch deck.
Derek dismantles the classic "sales playbook" approach and explains why scripts, product dumps, and logical arguments consistently fail to persuade. Drawing from neuroscience, NLP, and…