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Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D. Podcast

Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!

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Episodes

469 episodes

  1. How Do You Measure a Day That Produces No Revenue | E330 27:52
  2. Three Patient Complaints That Almost Derailed My CEO Goals | E329 20:07
  3. Why The Gaps You Leave Will Get Filled With Someone Else’s Story | E328 23:58
  4. What Your Practice Problems Are Trying to Teach You | E327 22:38
  5. Why Your Future Practice Doesn’t Need You to Know Everything | E326 25:49
  6. What Successful Owners Mean By “Be Careful What You Wish For” | E325 21:46
  7. How to Grow an Optometry Practice Without Owning Every Problem | E324 22:35
  8. The Struggle Your Team Actually Needs | E323 20:55
  9. What If Your Greatest Impact Isn’t in the Exam Room? | E322 26:33
  10. The 90-Day Plan That Changed How I Run My Optometry Practice | E321 27:49
  11. What If Keeping Your Options Open Is Actually Hurting You? | E320 23:52
  12. The CEO Mindset Isn't What You Think It Is | E319 28:00
  13. The Secret to Getting Your Optometry Team Excited About Growth | E318 24:21
  14. Why Confidence Comes After Action, Not Before | E317 28:26
  15. Why Your Optometry Practice Feels Stuck (And How to Move Forward) | E316 21:24
  16. Belief Before Ability: The Leadership Secret Every Optometry Practice Owner Needs | E315 22:22
  17. How to Create Teams That Believe in the Mission | E314 16:59
  18. The Identity Crisis Every Growing Practice Owner Faces | E313 24:20
  19. The CEO's Greatest ROI: Their Thoughts | E312 28:11
  20. What the Best Mentors Taught Me About Leadership and Life | E311 24:11
  21. The First Thing I Teach A New Associate (And It’s Not Clinical) | E310 16:47
  22. The Leadership Test that Nobody Talks About | E309 30:09
  23. Excellence vs Success: The Mindset Shift That Changes Everything | E308 23:03
  24. The “Monster” Mindset: Raising Your Standards in Private Practice | E307 24:14
  25. Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) | E306 23:30
  26. The Hidden Ceiling in Your Practice: YOU | E305 28:50
  27. You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Gowth | E304 24:05
  28. Conviction vs. Push Back: The CEO Test | E303 35:20
  29. Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Growth | E302 29:43
  30. Strategic Discomfort vs. Boredom Discomfort: Making the Pain Productive | E301 24:49
  31. Sprint vs Sustain: How Smart ODs Scale Without Burning Out | E300 26:31
  32. Private Practice Growth: Turning a Specialty Into a Revenue Driver| E299 26:52
  33. The Secret to Growing Your Optometry Practice: Empower Your Team | E298 25:05
  34. Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice | E297 24:21
  35. Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296 25:27
  36. Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye Care Practices | E295 31:07
  37. How to Differentiate Your Optometry Practice in a Crowded Market | E294 25:22
  38. The Power of the Elevator Pitch | E293 31:22
  39. Failure, Fear, and Growth: A New Way to Think About Running Your Practice | E292 23:34
  40. Rest Isn’t a Reward: The Secret to Sustainable Practice Growth | E291 23:32
  41. Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner | E290 32:27
  42. Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289 28:47
  43. Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288 28:53
  44. Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287 30:17
  45. The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286 30:35
  46. How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285 22:27
  47. What “Scaling” Really Means for Private Practice Optometrists | E284 25:50
  48. The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283 32:40
  49. From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282 16:39
  50. Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281 22:19