I Hate Talking
Overcoming the Diderot Effect
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In episode 97 of I Hate Talking, the hosts introduce the Diderot effect, a behavioral economics concept named after French philosopher Denis Diderot. After Diderot received a luxurious new red robe, he suddenly viewed his other possessions as shabby and began replacing them in a costly spiral—a pattern many people recognize today when one “nice” purchase (a couch, outfit, or…