Element Six
Direct vs. Channel with Tim Miscovich, Chief Commercial Officer at wtec
16:17
In this episode of The Climate Gap: Quick Cuts, Ben Muwoki sits down with Timothy Miscovich, Chief Commercial Officer at wtec, to unpack one of the biggest go-to-market decisions in smart buildings and climate tech:
Do you scale through partners, or do you build direct?
Tim has built teams and channels across 30 countries, leading wtec’s smart lighting and sensor business through direct,…