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Agency Forward

Chris DuBois

Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more. New episodes delivered every Tuesday.

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Episodes

135 episodes

  1. 133 Updates: My Book 'Stacked,' the All In Agency Summit, and a Free Community Tier 7:30
  2. 132 The Shelf: 131 Episodes of Book Recommendations, Sorted by Problem 28:32
  3. 131 Nick Bennett & Erica Schneider: Scale a Microagency Without Hating Your Life 42:48
  4. 130 Leslie Camacho: Why AI Exposes Weak Agency Cultures 35:22
  5. 129 Tim Kilroy: Why Leaning on AI Makes Agencies Forgettable 56:17
  6. 128 Raul Hernandez: Why "Cheaper With AI" Is the Wrong Question 37:10
  7. 127 Carson Pierce: Why More Work Won't Fix an Unprofitable Agency 33:18
  8. 126 Tracey Burnett: Fix Your Foundation Before You Fix the Tactics 30:58
  9. 125 Albert Banks: Run Your Agency Like You're Going to Sell It 31:32
  10. 124 Three Ideas: Green Pen Strategy, the 10/80/10 Rule, and Finding the Room 18:16
  11. 123 Chris Bolton: Cancel Your SaaS Stack and Build Your Own 41:22
  12. 122 Dave Plunkett: Why You Don't Need More Partners 36:08
  13. 121 Bryan McAnulty: Run AI Agents Like an RTS, Not a Chatbot 42:24
  14. 120 Park Howell: Why AI Makes Storytelling a Bigger Moat 31:54
  15. 119 Rich Matukaitis: The Agencies Winning With AI Aren't Cutting Corners 32:17
  16. 118 Nicholas Petroski: The Real Reason Digital Agencies Don't Scale 39:10
  17. 117 Mike Montague: How to Stop Making AI Marketing Slop 37:10
  18. 116 Emily Hatton: How to Build an AI Operating System for Your Agency 40:34
  19. 115 Dustin Riechmann: The Five Ps of Profitable Podcast Guesting 41:59
  20. 114 Tom Lee: How to Turn GEO Into a New Agency Revenue Stream 37:17
  21. 113 Roger Nairn: How to Build a Branded Podcast That Actually Works 39:06
  22. 112 Davidson Wicker: Why Your Project Management Tool Isn't Working 35:05
  23. 111 John Morris: The Financial Blind Spots Killing Your Agency 33:39
  24. 110 Jonathan Stark: Why Hourly Billing Is Costing You a Fortune 39:05
  25. 109 Speed to Informed: The Hidden Lever in Agency Ownership 18:22
  26. 108 Garrett Jestice: Your Best Client Is Already Your GTM Strategy 33:13
  27. 107 Mike Grinberg: Why Positioning Is Really a De-Risking Problem 31:45
  28. 106 The So That Gap: Why Your Positioning Stops at the Homepage 18:46
  29. 105 Joseph Fioramonti: How Visual Perception Data Ends Creative Guesswork 31:51
  30. 104 Barrett King: How Agencies Win with Strategic SaaS Partnerships 40:04
  31. 103 Velocity Pricing: Why Your Tiers Should Sell Speed, Not Scope 13:28
  32. 102 Alex James: Why a Niche Is No Longer Enough to Stand Out 46:53
  33. 101 Adam Weil: Why Agencies Should Stop Owning Everything In-House 35:38
  34. 100 10 Lead Gen Tips for Agency Owners 34:28
  35. 099 Tim Kilroy: Why Agency Vibes Win More Clients Than Services 39:59
  36. 098 Kris Rudeegraap: Why Gifting Beats Email for Building Pipeline 34:10
  37. 097 Strategy Without Execution Is Expensive Advice 16:43
  38. 096 The 7 GTM Motions Every Agency Can Run 37:30
  39. 095 Niche on the Problem, Not the Demographic 14:28
  40. 094 The Builder Ecosystem: How to Find 50 People Who Already Have Your Clients 24:49
  41. 093 Sean Lang: Breaking the Founder Hero Addiction That's Killing Your Growth 33:53
  42. 092 David Hoos: Why Dev Founders Distrust Marketing and How to Fix It 33:50
  43. 091 Jody Grunden: From Reactive to Strategic: Financial Planning for Growing Agencies 36:39
  44. 090 Leah Leaves: How to Get Out of the Weeds Without Losing Control 39:52
  45. 089 Thomas Stirling: The Play That Won Billion-Dollar Brands 31:34
  46. 088: Wrapping up 2025 2:45
  47. 087: The Agency Offer Stack: What to Sell, When to Sell It, and Why It Matters 18:12
  48. 086 Chris Marr: Stop Being a People Pleaser. Start Leading Clients. 36:13
  49. 085 Carl Smith: Why Traditional Agencies Are Getting Left Behind 40:42
  50. 084 Kurt Schmidt: Why Great Work Still Fails Without This One Thing 33:57