Elevated Retail CX
Industry Dive's studioID
Today’s retailers are used to the flexibility of running their e-commerce businesses via the cloud. With this strategy, they can change their websites or update prices on a dime.They also can send customized messages and react to real-time performance, allowing them to optimize store operations to enhance the overall customer experience. While this works well for e-commerce, it’s not as easy for brick-and-mortar stores. Edge technology can fill the gap, helping physical locations streamline technology and elevate store performance and the customer experience. Elevated Retail CX is a three-part podcast series that explores how brick-and-mortar locations can run their businesses like e-commerce organizations. In the first episode, we explore: ● The definition of edge technology and why it’s so critical for retailers ● Edge technology advantages ● How to find the right balance between the cloud and edge technology Listen now!