Mediacast

Brian Whittenton

Mediacast will examine the contemporary world of news broadcasting. Recent research indicates a shift in viewer habits, with local and network news channels losing ground to cable news and internet-based platforms. The advent of digital media platforms has further revolutionized news consumption, with audiences now accessing news across online channels. News stations are adapting the latest news production systems empowering them to engage with digital platforms, fostering immediate viewer feedback, and promoting branding and content within local markets.