Keep the Flow

Every Creative Is Panicking About AI. He Isn't.

8:18

I keep hearing the same fear on repeat: AI is going to hollow out creative work.

I feel it too. I've got kids about to start college, and it keeps me up at night. Then I watched a talk by David Lee, the chief creative officer at Squarespace, who argues almost the opposite: that creativity is the only job left once the machines take the rest.

Around the same time I heard the writer Dave Eggers…