Name Drop
Kolin Kleveno: Measurement as a Compass: Turning Paid Media Data Into Direction
34:16
Join host Molly Baker for a thoughtful conversation exploring the evolving realities of paid media in a performance-driven world. From the rise of converged media to the tension between brand and performance, this episode unpacks what it really takes to drive meaningful growth today. Our guest shares insights on incrementally, forward-looking measurement, and why transparency matters more than…