Strange Coordinates
Strange(r) Coordinates: Zesty Paws Shoot BTS
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Usually on Strange Coordinates, we use brands as roadmaps to arrive at surprising places. Today, we’re arriving somewhere literal: a production set.
We’ve pulled back the curtain on our latest collaboration with Zesty Paws to explore the friction, the "hot lights," and the specific magic that happens when creative intuition meets analytical rigor. We’re interviewing the makers and the marketers…