The Second Draft
Vanity Metrics vs. Booked Projects: What Your Marketing Should Actually Be Optimizing For
31:48
Tens of thousands of followers, comments like "stunning" and "obsessed," and still no projects? In this episode, Caroline explains the difference between visibility marketing and sales marketing, and why more content doesn't mean better content.
Caroline compares a designer with 150K Instagram followers and no projects to one with fewer than 1,000 TikTok followers who is fully booked. She…