DARE
S4E35 | The private label playbook: How a self-funded founder built an 18-year specialty food brand
21:24
Staying small on purpose is a strategy, and Nikki Guerrero has spent 18 years proving it works. Hot Mama Salsa grew through specialty grocers, self-funding, and a refusal to chase the biggest retailers.
On this episode of #DAREwithDarwoft, a podcast from Darwoft in collaboration with Oregon Entrepreneurs Network, Nikki Guerrero, owner of Hot Mama Salsa, joins Ned to talk about building a…