Data Analytics Chat
The Power of Personalisation: How AI Influences What We Buy
44:19
With Allison Olson — SVP, Analytics Solutions at Merkle
How much of what we buy is influenced by AI without us even realising it?
In this episode, Ben Parker speaks with Allison Olson about how AI and real-time data are transforming personalisation and changing the way brands understand, influence and interact with their customers.
Allison explores the shift from static recommendations to…