Working Forward

The Psychology of Swag: Using Merch to Connect Remote Teams

19:52

Swag isn't just stuff. In a distributed workplace, the right physical object can become evidence that someone belongs.

Nikki sits down with Crissy Manwaring of Robertson Marketing to explore how remote work transformed branded merchandise from a nice-to-have into a powerful culture-building tool. From thoughtful home office kits and everyday essentials to the surprising psychology behind a cozy…