Working Forward
The Psychology of Swag: The $6 Billion Waste Problem
28:47
What if the biggest branding opportunity your company has is quietly ending up in the trash? 🗑️
Eric and Crissy unpack the hidden emotional, financial, and environmental costs behind the billions spent on promotional products each year. Together they challenge the idea that branded merchandise is just a giveaway, reframing it instead as a powerful people-first experience that can shape trust,…