Working Forward
The Psychology of Swag: The Unboxing Experience
30:27
What makes an unboxing moment feel unforgettable and why are so many companies still getting it wrong? 📦
Eric and Crissy unpack the psychology behind anticipation, belonging, curiosity, and emotional connection, and why the moments before someone opens a box can be just as powerful as what is inside. From new hire kits to influencer campaigns, Crissy shares why packaging is never separate from…