BREAKTHROUGHS
Not Just Parrots: How Middle Managers Bring Purpose to Life
34:01
Why should employees articulate your company’s purpose - and not just the firm’s CEO? In this episode of Breakthroughs, we speak with Pauline Asmar, a doctoral researcher at HEC Paris, whose work reframes how purpose works inside companies, at the level of the teams. The research is co-authored by HEC Professor and Purpose Chair director Rodolphe Durand. Drawing on data from nearly 60,000…