Higher Exchanges
Cannabis Done Right with Jetty CEO Ron Gershoni
58:37
In this episode of Higher Exchanges, we sit down with Ron Gershoni, CEO and co-founder of Jetty Extracts — one of California’s longest-standing cannabis brands — to explore what it takes to build, protect, and scale a cannabis brand in today’s challenging market.
We cover:
🚀 Jetty’s founding story and lessons from a decade of brand building
💨 From the first vape to solventless, pre-rolls, and…