Decoding the Shopper
Treats, trade-offs, and the truth about chocolate prices
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Will chocolate prices finally come down?
Sam Hart and Jackson Woods unpack the big question facing confectionery right now: with cocoa prices falling sharply, are shoppers about to see cheaper chocolate on shelves? The answer is more complicated than it seems.
From commodity buying cycles and retailer negotiations to promotions, shrinkflation, and the psychology of indulgence during difficult…