Decoding the Shopper
Making Healthy Choices Stick: Insights for Brands and Consumers
22:01
In this episode, Jon chats with Laurie about the challenges of sustaining health-focused habits and what brands can learn from consumers’ New Year resolutions. They discuss why 50% of gym-goers quit by January’s end, the role of small, sustainable changes, and how brands can nudge healthier choices without overwhelming consumers.
Laurie highlights fascinating data on trends like Veganuary,…