Decoding the Shopper
The innovation advantage: How advantage is built EP:1/3
13:33
Watch podcast on You Tube: https://youtu.be/hn0rCMYo5YE
48% of launches reduce category spending. That’s not a typo.
Nearly half of innovation doesn’t expand the category, it redistributes spend.
In Episode 1 of our podcast series focused on Innovation: The innovation advantage: How advantage is built. We look at what happens after launch as most innovation looks good at launch.
But what…