Practical Rebels

56: Past, Present, & Future of Tourism Marketing with Lindsey Steck

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Everyone's chasing "destination vibes" on social right now. But the real work behind tourism marketing is a lot more technical, and a lot more human, than a pretty feed makes it look.

We're joined by Lindsey Steck, Marketing and Communications Manager at Visit Pensacola, to talk about what it actually takes to promote an entire county. She walks us through how a destination…