Future-Proof
218. CPA: The C is for 'cool', with Carla McCall
27:56
In this episode, we discuss the need to change the narrative around what it truly means to be a CPA.
I’m joined by Carla McCall, the 2024-25 Chair of the AICPA, to explore how the accounting profession can attract new talent by focusing on purpose and passion rather than just tasks and hours. By highlighting the “why” behind accounting—what makes it exciting, meaningful, and impactful—we can…