Influence Weekly
December 2025: Unilever's Creator Takeover, Radisson's Nano Strategy & The M&A Rebound
15:39
In this year-end episode, hosts Ceci Carloni and Nii Ahene explore three stories that reveal how brands are fundamentally restructuring around creator-first strategies:
🧼 Unilever Admits Defeat (And Wins): The CPG giant's home care division transformed Cleanipedia—a 20-year-old cleaning tips website—into a global creator platform working with 2,000 creators across multiple countries. Their new…