Software Spotlight
Serge Salager on Mastering SaaS Pricing and Building Visualping
1:13:58
Introduction
- Serge Salager's early fascination with software
- Transition from chemical engineering to software
- Importance of mastering SaaS pricing
Interview
- Serge's journey from engineer to software CEO
- Challenges of switching to SaaS pricing
- The role of timing and luck in entrepreneurship
Presentation
- The 10-5-20 pricing rule
- Value perception versus cost-plus…