This Week In Ecommerce
The Scarcity Trap: Why Hype Brands Keep Going Broke
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EOFY is in full swing, Mal's recording from yet another airport — Perth this time, en route to a Singapore keynote — and the retail news is ramping as fast as the sales calendar. This week is a tale of two retails: brands hitting the wall, and brands quietly cleaning up by doing the exact opposite.
The headline act is a streetwear bloodbath. Trapstar and Geedup — two scarcity-drop darlings on…