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The Modern Marketer

Eddie Garrison

Welcome to The Modern Marketer Podcast, your go-to destination for the latest news, updates, and proven tactics to elevate your brand’s marketing game. Join host Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches designed to help your business grow.

From mastering your marketing strategy, to optimizing it across all verticals, The Modern Marketer delivers the insights you need to stay ahead in today’s fast-paced world.

Tune in and let The Modern Marketer Podcast guide your brand to marketing success!

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Episodes

54 episodes

  1. How to Create AI-Citable Content: 7 Strategies to Get Your Brand Noticed 17:35
  2. You’re Doing SEO Wrong: Why Ranking Isn’t the Real Goal Anymore 14:32
  3. The AI Adoption Framework Every Executive Should Follow 18:57
  4. The Biggest AI Mistakes Businesses Are Making Right Now 8:15
  5. How to Write Value Propositions That Turn Visitors Into Customers 7:30
  6. Creating Messaging That Matches Customer Awareness Levels 9:55
  7. How to Find Your Real Competitive Advantage 8:20
  8. How to Prioritize Marketing Channels With a Limited Budget 7:44
  9. The 4 Layers of a Complete Marketing System 8:07
  10. How to Build a Marketing Strategy That Actually Connects to Revenue 6:18
  11. What to Fix First When Your Marketing Stops Working 7:57
  12. How to Turn Your Google Business Profile Into a Lead Machine 7:43
  13. Customer Engagement Strategy: How to Build Relationships That Drive Growth 8:46
  14. Why 37% of Consumers Now Start With AI Instead of Google 8:37
  15. Little Treat Culture: How Everyday Moments Build Real Loyalty 9:37
  16. Smarter Audiences Are Being Shaped by Synthetic Data 9:20
  17. 5 Signals Already Reshaping How Brands Will Win in 2026 10:09
  18. What McDonald’s AI Ad Disaster Teaches Every Marketer 8:51
  19. The AI Visibility Layer: Why SEO + PPC Will Never Be the Same 12:13
  20. Unlocking 50% Brand Lift with Media Synergy 7:12
  21. The 5 Steps to Winning Search in the Age of AI 10:15
  22. Will Your Brand Survive the AI Search Revolution? 7:35
  23. Why Traditional Customer Personas Are Dead and What to Do Instead 11:08
  24. Beyond the Bot. What Marketing Agencies Offer That AI Can’t Replace 17:04
  25. Customer Journey vs. Buyer Journey – Why You Need to Understand the Difference 10:07
  26. The Power of Creative Packaging: Why It Matters More Than Ever 7:02
  27. Healthcare Marketing & Branding Trends Guide 10:11
  28. The State of Social Media: What’s Dominating and What’s Declining 6:52
  29. The Problems of Running Your Own Digital Marketing 8:09
  30. Comparing the Cost of Hiring a Digital Marketing Agency vs. Going Solo in Hospitality Marketing 7:36
  31. The Benefits of Partnering with a Marketing Agency for Your Hospitality Business 7:57
  32. Top 10 Questions to Ask Before Partnering with a Hospitality Marketing Agency 9:42
  33. What Is a Hospitality Marketing Agency? 12:31
  34. How Hotels Can Use Word of Mouth to Their Advantage 7:47
  35. Overcoming the Fear of Letting Go: How to Successfully Partner with a Marketing Agency for Your Hospitality Brand 6:40
  36. Using Hotel Rewards Programs to Drive Bookings 7:46
  37. Responding to Customer Reviews in the Hospitality Industry 10:51
  38. Sun, Fun, and Occupancy: Strategies for Summer Hotel Success 8:07
  39. Marketing Your Restaurant on Instagram 11:43
  40. Mastering the Art of Hotel Newsletter Marketing 14:55
  41. Connecting in Orlando - Insights on Traveler Relationships with Guest Crystal Morrell 20:52
  42. The Psychology Behind Successful Hotel Marketing 5:47
  43. Outsourced Hotel Marketing: What’s Best for Your Hotel? 6:20
  44. 8 Strategies to Increase Repeat Guests at Your Hotel 7:02
  45. Leveraging the Power of Email Marketing for Transportation Companies 7:52
  46. The State of Hospitality 15:38
  47. 5 Benefits Restaurants Can Gain by Harnessing Social Media 5:49
  48. Attract More Guests With Content Aimed At Travelers in Unexpected Moments 5:00
  49. 5 Tips for Leveraging Email Campaigns for Hotels 3:40
  50. Navigating the Future: Hospitality Marketing Trends for 2024 8:27