The Midas Touch

Yash, Kshitij, Piyush, Uzair

Join IIM Ahmedabad students Kshitij, Piyush, Yash, and Uzair in our debut episode as we unravel the intricate world of influencer marketing and its profound sway over consumer choices. Analysing the Bud Light campaign's missteps, we reveal the pivotal role of influencer selection. Backed by in-depth literature reviews and personal insights, we dissect what makes a successful campaign, decoding the elements of an influencer that captivate audiences. Explore influencer types across industries and grasp the psychology behind the product-influencer choice. If you're curious about the forces moulding modern consumerism, tune in for an enlightening exploration at the crossroads of marketing and psychology.