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Two in Twenty

Alpha Agency (formerly White Marble Consulting)

Alpha Agency (formerly White Marble Consulting) is a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two hand-picked experts share their pearls of marketing wisdom. You can also catch up on our previous podcast series AIM High on this channel for further listening.

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Episodes

66 episodes

  1. How do you build brand equity with AI? 24:16
  2. with Gemcorp's Tom Hughes 23:28
  3. with Liontrust's Simon Hildrey 26:01
  4. with M&G's Laura Brown 21:32
  5. with Neuberger's Henry Detering 23:38
  6. with HSBC Asset Management's Joanna Kalenska 30:34
  7. with Insight Investment's David Chellew - Part 2 17:36
  8. with Insight Investment's David Chellew - Part 1 17:07
  9. with Ruffer's Alex Laurie 19:25
  10. with JP Morgan's Arlene Ingram 21:35
  11. with Ninety One's Malcolm Fried 24:25
  12. with Baillie Gifford's Ian Bruce 24:11
  13. with Columbia Threadneedle's Ross Duncton 24:28
  14. with Paul Zettl 25:25
  15. with Aviva's Kelly Mikhailoff 22:29
  16. with MFS's Lucy Davidson 23:43
  17. with Janus Henderson's Alanna Nensel 23:50
  18. Why did that pitch fail? 25:11
  19. Demystifying diversity 24:22
  20. Content remains king in 2024 17:28
  21. Size does truly not matter when it comes to systems stewardship 23:31
  22. Marketing and the multi-affiliate model 22:08
  23. To B or not to B Corp 22:27
  24. When global messaging and local language converge 22:52
  25. Sustainability is not enough 23:25
  26. Shaping culture and building behaviours 21:01
  27. Build up CX by breaking down silos 22:16
  28. White Marble and tml Partners: All roads lead to culture- takeaway points from ESG roundtable 6:43
  29. AIM High: Adding influencer marketing to your campaign toolkit 45:56
  30. AIM High: Talking about marketing influence and role modelling 26:53
  31. AIM High: Tackling the assumptions and opportunities for ETFs 34:41
  32. AIM High: The legacy and leadership of the UK pensions industry 35:34
  33. AIM High: Building sustainability credentials in your brand 41:35
  34. AIM High: Creating content for social engagement 40:15
  35. AIM High: Assessment of Value year two: The good, the bad and the ugly 35:37
  36. AIM High: Techniques to deliver cut-through presentations 41:05
  37. AIM High: The importance of a learning mindset 39:20
  38. AIM High: Marketing in the Middle East 36:31
  39. AIM High: Content to build audiences 35:23
  40. AIM High: Women in Leadership Roles 33:45
  41. AIM High: Tactical trends in 2020 & strategic plans for 2021 47:42
  42. AIM High: The art of storytelling 33:12
  43. AIM High: Engaging clients & motivating teams 29:43
  44. AIM High: Building an ESG Business & Brand (Part 2) 36:48
  45. AIM High: Building an ESG Business & Brand (Part 1) 31:11
  46. AIM High: Unpicking sales enablement, ABM & ROI 34:22
  47. AIM High: Marketing in Asia 28:35
  48. The essentials of the US market 34:08
  49. AIM High: Segmentation as part of your marketing strategy 34:09
  50. AIM High: Thought leadership in today's marketing mix 39:05