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Ep180 The Twenty-Dollar Leaf: Jesse Wechter on Bootstrapping a Marketing Agency
27:00
Jesse Wechter figured out the whole business at eight years old. He was at a Greek festival, his dad wouldn't give him money for food, so he stormed off, grabbed a leaf off the ground by the gate, and sold it to a stranger for twenty bucks. He'd only asked for five. The lesson stuck: people will buy almost anything if you present it the right way.
It took him a while to turn that into a…