Communicate101
Why they get a YES & you get a NO?
12:32
Ever spoke the better argument and still got a NO?Better numbers. Better logic. Better solution. Yet someone else walked away with the YES.Here’s what we often forget: people don’t make decisions on logic alone.In this episode, we explore what really influences decision-making, why facts often fail to persuade, and how emotion, storytelling, identity and stakes shape the choices people…