Player Driven
Xbox wants to be the number one entertainment company. Does it have the IP?
58:19
Xbox says it wants to be the number one entertainment company in the world. Not the biggest game company: the biggest entertainment company, across film, TV, products and live experiences. The same week, it launched a division to do it. The panel's question is whether it has the IP to get there, after two years of cutting almost every bet that wasn't already a hit. Simon Pulman's answer was the…