DCA Commerce Code
Episode 161: Consumers! Cards! Cash-back! And . . . Leather Wallets?
37:08
This week on Commerce Code we speak with Kelli Hobbs, VP, Head of US Business Development at Valuedynamx, and Laura Kelley, Associate Director, B2B Marketing at Valuedynamx. We're talking about a study Valuedynamx ran to understand consumer preferences and plans relating to:
cash-back vs. points vs. other rewards
debit cards, credit cards, and leather wallets
how AI might help tailor offers,…