DCA Commerce Code
Episode 148: Unpacking the DCA 2022 Industry Study
21:10
This week on Commerce Code we speak with Erin Warren, General Manager of Rakuten's Card Linked Offer Network. We unpack the 2022 DCA Industry Study, a wide-reaching survey-based analysis of the state of digital commerce. Topics of conversation include:
The past, present and future of card linked offers;
The broader environment for marketing channels - who won and lost in 2022, and what does…