DCA Commerce Code
Episode 162: How Do Consumer Offers and Rewards Really Work?
50:13
This week on Commerce Code we speak with James Trocme, Chief Operating Officer at Points4Purpose. Points4Purpose is a pioneer in cause-related marketing, transforming consumer rewards into charitable gifts and giving consumers control over their rewards through CLO technology. James is a deep subject matter expert in the digital commerce space, so today we unpack the history, mechanics, and…